SAY HELLO TO JIO
Jio was launched in 2016, as a pan India telecom company betting on the 4G LTE platform. By 2018 Jio became one of the leading telecom service provider in India, with 200 million + subscribers.
During the pivotal period from 2014 to 2017, I was an integral part of the team that spearheaded Jio's journey in establishing itself as a digital brand. It was one of a kind experience to see birthing of a brand on a never before scale, and got the opportunity to wear multiple hats.
MY ROLE
BRAND BUILDING
Develop and manage brand guidelines across hardware & packaging for Jio.
BRAND GOVERNANCE
Ensure creative consistency of brand elements & instruments in sync with the master Brand Book. Compliance of UI/UX design language across Jio devices & drive innovation.
PACKAGING DESIGN
Design for all Jio hardware, Packaging, QSG's, Labels & sim kit.
DEVICE BRANDING
Develop & define branding to be put on devices, both consumption and connectivity devices
SUB BRANDS
Define LYF as a LTE mobile phone brand, create brand guidelines and Filters for Hardware selection.
USER TESTING
Ensuring a pre and post test of the concepts for products and user experience & Lead Design workshops and brainstorming sessions
DESIGN EVANGALIST
Spread brand & design beyond Marketing as a org wide sensibility