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Crossing Borders, Bridging Gaps: The Challenges and Future of Global Communication
The world is more interconnected than ever before. Yet, creating and delivering effective global communication still faces significant...
Shourya Asthana
Jun 2, 20242 min read


Pursuit of Attention: Lessons from Rhode and PopSocket Lip Balms for Marketers, Brand Strategists, and Designers
Rhode and PopSocket Lip Balms are pioneers in revolutionizing the fusion of beauty and technology. Rhode has entranced audiences with its...
Shourya Asthana
Mar 21, 20241 min read


Navigating Sustainability Post-COVID: A Tale of Rationalization and Resource Optimization
In the unforgiving grip of the March 2020 Covid lockdown in India, essential supplies became elusive, and the convenience of same-day...
Shourya Asthana
Mar 11, 20241 min read


Sonic Revolution: The Future of Brand Engagement Beyond Screens
In the age of digital experience, brands are transcending visual limits to explore the power of sound. Memorable sounds, such as Intel’s...
Shourya Asthana
Mar 9, 20241 min read


Harmony Beyond Metrics: Unleashing the Power of Design Thinking and Behavioral Science"
In the dynamic landscape of business, where analytics often takes the lead, there emerges a captivating narrative when design thinking...
Shourya Asthana
Mar 9, 20242 min read


From Parenthood to Leadership: Unlocking Professional Success
"What day is today?" asked Pooh. "It’s today," squeaked Piglet. "My favourite day," said Pooh. Amidst the whirlwind of parenting young...
Shourya Asthana
Mar 9, 20241 min read


Crafting Brand Ambassadors: The Vital Role of Employee Brand Awareness
In today's dynamic business landscape, establishing a robust brand presence is crucial for organizational success. Recognizing the...
Shourya Asthana
Mar 9, 20241 min read


Lessons in Perseverance and Innovation: India's Chandrayaan-3's Successful Moon Landing
The recent successful landing of Chandrayaan-3 on the Moon's south pole is not just a momentous achievement for India but also a profound...
Shourya Asthana
Mar 9, 20241 min read


A Comprehensive Brand Refresh Game Plan: Key Ingredients
In the dynamic landscape of branding, a well-executed brand refresh can breathe new life into an organization, aligning its identity with...
Shourya Asthana
Mar 9, 20241 min read
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