AI CASE STUDY
I turned a brand guideline into an AI production system. Claude skills that transform a static brand system into a repeatable workflow for creating, checking and shipping branded content. The skills also empower non design functions to make on brand content with ease, democratising design and improving effciency.
THE CHALLENGE
Brand consistency shouldn't depend on memory.
For a global B2B intelligence and research organisation, producing branded content meant repeatedly making the same decisions:
Which logo?
Which type scale?
Which icon variant?
Which colours?
Which layout?
Which spacing?
Does this actually follow the brand?
The brand guidelines existed.
The problem was turning them into consistent behaviour.
Manual production doesn't scale indefinitely, particularly when every new asset requires the same decisions to be rediscovered.
INTERESTED?
Claude Skills
Automated Checks
Minimum QA Score
DON’T JUST GIVE AI BRAND BRIEF.
GIVE IT THE SYSTEM, THE ASSETS, THE RULES, AND THE QUALITY GATE.
CLAUDE SKILLS ECO-SYSTEM
Five skills. Working in unison as a production system.
1
PRESENTATION SKILL
From brief to branded PowerPoint.
2
WEB DECK SKILL
Presentations that run in the browser.
3
INFOGRAPHICS SKILL
A system for generating visuals not repeating one template.
4
ICON FINDER SKILL
Search workflow to a library of brand icons.
5
QA SCORER SKILL
22-check, 100-point QA rubric.
PRESENTATION SKILL
A dedicated skill for generating presentations across different use cases, from client-facing decks to research-heavy presentations, internal briefings and event/webinar content.
The skill encodes the brand's typography, layout principles, colour system, logo treatment and recurring design rules.
Output: .pptx
WEB DECK SKILL
A self-contained HTML presentation system with navigation, responsive 16:9 presentation behaviour and client-side PPTX export.
The brand isn't reconstructed separately for the web.It is built into the system.
Output: interactive HTML + PPTX
INFOGRAPHICS SKILL
Five layout structures and five colour configurations create a flexible visual vocabulary for different kinds of information.
Layouts
Stat Parade
Story Flow
Data Visual
Editorial Split
Category Spotlight
The goal was controlled variation: enough structure for consistency, enough flexibility to avoid every infographic looking identical.
Output: interactive HTML + PDF
ICON FINDER SKILL
Stop guessing filenames.
A dedicated search layer connects the creative workflow to a library of hundreds of brand icons.
Instead of asking Claude to invent or guess an asset, the skill finds the appropriate icon and variant for the context.
Light. Dark. Static. Scalable. Animated.
The right asset becomes a lookup, not a memory test.
QA SCORER SKILL
The brand gate.
Generation is only half the system.
The final asset passes through a 22-check, 100-point QA rubric covering:
30 Colours
22 Typographies
24 Logos
16 Layouts
08 Content
95 / 100 = shipping threshold
And when something fails, the system doesn't just say “wrong.”
It maps the failure to a specific correction.
