EMPLOYEE ENGAGEMENT

Rapid business growth created a significant recruitment and retention challenge, pushing “Position The Smart Cube as a Great Place To Work” to the number one priority for Marketing in 2022. The Smart Cube needed to build its employer brand to a new level – and fast. We had to establish a brand message that employees could align behind, while simultaneously accelerating awareness in our target recruitment audiences.
We designed a multi-channel strategy to engage employees from the start, and creating brand ambassadors to communicate messages internally and externally.
A new collective employee persona, a range of branded merchandise, a series of internal events across geographies, and external activations through content and social media, came together to create a visually appealing campaign with touch points throughout the year hitting different employee audiences, and a regular drumbeat of messages reaching potential new recruits.
Leveraging skills and capabilities across the marketing team – from design and copywriting to social and digital – The Smart Cube delivered a low cost, impactful campaign, which contributed to employee engagement, recruitment and retention. The agency engaged over 2⁄3 of employees throughout the campaign; supported the recruitment of 410 new joiners; and contributed to reducing attrition from 40% to 18%.